Imagine a world where organisations are propelled by a clear sense of purpose, where individuals feel genuinely valued, and success is gauged not only by financial metrics but also by the positive impact we generate. Value Work is on a mission to do precisely that.
Our focus is on fostering purposeful growth for both organisations and individuals. We aim to cultivate workplaces that not only inspire and engage but also prioritise wellbeing and peak performance, and we use science to achieve that.
Regd NZPsB; CPsychol DoCP (BPS); EMCC Snr Practitioner; MNZPsS; MISCP; MSc Psych.
I'm an Organisational and Coaching psychologist with a decade of experience helping leaders shape cultures where people can thrive. I founded Value Work Ltd. to support organisations that care deeply about their impact and the people who make it possible.
My approach blends evidence-based psychology with practical leadership insight. Whether I'm working alongside executives to strengthen psychological safety, guiding teams through change, or co-designing leadership frameworks, I bring clarity, curiosity, and a calm, systems-informed perspective.
I've held senior roles in complex public sector environments and now consult across sectors. My focus is always on what creates genuine value: trusting relationships, courageous leadership, and work that supports both performance and wellbeing.
Success, to us, is a personalised journey towards your purpose. Ready for the challenge?
We embody unwavering integrity, maintaining the highest ethical standards in all our interactions. Transparency, honesty, and accountability are at the core of our commitment to you. It forms the foundation for keeping us engaged in the work and maintaining positive work relationships based on trust and mutual respect.
We embrace a fresh and imaginative approach to solving complex problems. We challenge the status quo and apply creative thinking to develop innovative strategies and plans with you. We are continuously learning and exploring new concepts and methodologies to enhance our service offerings.
The cornerstone of our work. We encourage individuals and organisations to embrace their true selves, recognising that authenticity breeds trust, creativity, and innovation. We celebrate diversity and uniqueness, promoting a genuinely inclusive approach where everyone can contribute their strengths and perspectives freely. We co-generate, so we all need to feel safe in speaking our minds.
We approach challenges with determination and resilience. We believe in the power of perseverance and the ability to overcome obstacles. We inspire individuals and organisations to embrace their potential, set ambitious goals, and pursue them with unwavering determination. We are dedicated to helping our clients unleash their true potential and achieve sustainable growth.
Sofia's honesty and positivity really resonated with me. She helped me feel more positive about myself and put the feedback into perspective. Her communication was clear and supportive, and I looked forward to each session. We created a plan I am still working to; it was a great experience!
Senior Leader, NZ Police
Sofia helped me strengthen important aspects of wellbeing, including sense of mana, self-determination, and wairua.
Anonymous, Te Wananga o Raukawa
I appreciated discussing ideas and concepts around change management. It was very useful to have these conversations with someone with no direct input into the project. I learned to stay open to exploring ideas without needing an immediate solution, and to reflect on whether something is truly a problem; and what problem we are actually trying to solve.
Team Leader, NZ Police
I valued the practical support and the exercise at the end of the coaching session, which aligned well with my desired goals.
Anonymous, Emerge
Sofia's sessions helped clarify my strengths and weaknesses, enabling me to reflect more effectively in my day-to-day role. They also helped me identify what I am responsible for versus others, and where I need to establish firmer boundaries.
Team Leader, NZ Police
Thanks for running such a great 'Leading with Boundaries' session last week, I've had really positive feedback from the team!
Wellington City Council
A wonderful session leveraging the power of 'Influence & Persuasion'. The session was interactive, thought-provoking, and provided valuable, practical skills applicable in both work and life.
Senior Manager, Emergency Management Organisation
This was my first experience with this type of coaching. It was a light-bulb moment for reflective practice and for identifying and embracing my strengths and development areas. The 360 feedback, the three sessions with Sofia, and the overall experience were immensely valuable 10/10.
Manager, NZ Police
